DMV brand Apathy ozzzes out different levels of creativity with their latest lookbook
Written by Greg Harris
Emerging in the world of streetwear, Apathy is making their mark with delivering off the wall designs with their latest collection for the summer. The DMV based brand has been crafting quality threads in this collection that range over 20 products that shoppers can get laced in.
The "I Don’t Love You Anymore” collection features Apathy pulling inspiration from vintage highlights and thrift store aesthetics while infusing modern elements. Influenced by the music industry, Apathy produces clothing “albums” with signature artwork as the “cover”, rather than collections, representative of the brand’s affinity for music culture.
The cartoonish/emotional abstraction of miserable experiences with past relationships is underlined in the latest album graphic. It's certainly a sharp look into what the emerging brand represents and how they're looking to evolve the modern scene of streetwear at this moment.
Tap in and shop with them today.