Connecticut brand Jack Rabbit Clothing drops a digital driven collection with their "Singurality" lookbook

Written by Greg Harris

Growing Connecticut brand Jack Rabbit Clothing has recenlty dropped off their s/s ’18 collection ‘Singularity’. The collection plays with themes of technology, and the idea of when ‘man becomes machine’. Some of the items feature prints with very unique inks such as glow in the dark and color changing ink (ink changes from purple to pink at 80ºF).

This versatility that's presented in the collection makes them an outlier in the scene because it's presenting a different mindset to the forefront. The rising brand is going to be known for making strides that other brands have not. You can take a look at the lookbook below, and shop the collection here.