Chicago brand, Phera aims to takeover for the summer with Biker influenced drop

Written by Greg Harris

Emerging Chicago-based brand Phera is making threads for the end of this summer that go alongs the road of Biker influence. The brand has been known for their very popular “DESIGNER” hoodies within the city, and they continue this trend with a new approach; the new “DESIGNER” tees are just going to be as much as a hit as the hoodies were with their inaugural release.

One of the leading outlets in streetwear fashion, Casual Fridays had the opportunity to talk to brand owner Ron Louis about how the pieces came about. He says “Inspired by neon and classic colors; this is our spin/take on biker themed wear. We started off with biker shorts hand cut and sewn by Ron Louis, and decided to pair them with coordinating tees. Designer is placed on the front for signature flair and Phera in an arching format on the back. The Phera design on back was inspired by neon signs, but done minimally to maintain brand consistency.”

You can look forward to the biker shorts dropping soon. Take a glance at the lookbook below, and grab a tee here.