Loso Brings Flair to NYC with his distinguished DIY Custom Fitteds + Fits
Written by Greg Harris
The sense of style can be incorporated with how someone stares into their daily fits in the mirror or the way they match their potential threads with items online or picking up on different styles found in their daily parts of life. Whatever they pull their inspiration from, it’s a sure fire sense that sticks to how they want to be presented towards the world. The personal sense of fashion doesn’t only comes from the consumer but it has to start with the creator, who powers his influence to be the battery behind why the consumer becomes the super fan behind their products.
In the midst of the internet being a huge web of different products, you have your highlighted designers who are carving their own lane with their unique style of individuality and not sticking to the borders given to them in order to create. Uptown New York City designer, Loso has been one of the bright individuals that’s providing a new energy to your beloved fitted caps. Finding his work through two beloved New Yorkers, Brooklyn notable rapper, Radamiz and Uptown decorated artist/creative, SNOEMAN. The intersection found in both avenues goes to show you how deep that Loso’s work is stitched to the roots of the city.
As much as his work is one of the “heartbeats of the street” in New York, Loso keeps a low profile to the public (well online). Instead he lets not only his 1 of 1 works capture the eye of the viewers but he also embeds the spirit of the city into his work as well. The custom stitched pieces that can be found on your favorite artist or the fresh locals donning the hats is just as important as the different views of scenery you experience through the eyes of Loso. He’s found the perfect balance to create an audience that’s invested in his creative pieces but also entails into the inner-works of his daily life to inspire the goods he’s making.
“Whether he’s doing it for the city or simply putting his touch into another project, Loso has implemented himself as a vital piece of the puzzle that’s vital for differentiation.”
While most think of his work is just limited to the different hat pieces he makes, he’s also tailored in the areas of different denim, trench jackets, and other customized pieces. Some big highlights of his include some work with Bstroy, LandofdaLost, and KidSuper. Seeing his work by himself or collaborating alongside like-minded designers, Loso has found his signature by intertwining a new-age-spunk that brings more life to whatever piece of clothing he creates.
Whether he’s doing it for the city or simply putting his touch into another project, Loso has implemented himself as a vital piece of the puzzle that’s vital for differentiation. Because at the end of the day, why should we all be the same when we can embrace our own 1-of-1 status of life?
It seems like Loso gets the bigger picture when it comes to that.
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