Keeping The NYC Streets Hydrated: JoefreshGoods x Snapple NYC Event Recap

Written by Greg Harris // Photos by Ike Abakah

When it comes to innovative events and creative materials to bring to the forefront in this day in age, JoeFreshGoods is a fresh mind that continues to implement new ideas to folks to enjoy with his merchandise and his material. Continuing to level up in his own way, he furthers his empire with his recent collaboration with Snapple at his latest NYC Pop Up Shop. The innovative collaboration brings forth a new direction on products such as the collaborative drink, tote bags, hats, apparel, and more. The pop up shop was an experience to say the least and the talented Ike Abakah was there to capture it all.

Check out the exclusive look on the pop up shop below.