Two hundred and sixty-three.  That’s how many pairs of Lonzo Ball’s first shoe, the ZO2 Prime, Big Baller Brand managed to sell in its first day. Now, keep in mind the shoes retailed for $495, which is enough to buy four pairs of Steph Curry’s signature shoe with enough change to buy yourself a good meal. So if you do the math, that’s just over $130,000 in sales. For 24 hours, it actually doesn’t sound bad.  But, it is.